Digital Printing Services have undergone something of a revolution over the past decade, both in the UK and across the rest of the world. Since those first heady days of the digital age, the technology, expertise and quality have developed to the point where there is no longer any difference in production integrity between digital and litho methods.

Using Digital Printing methods also means that every single item produced within a single print run can say something different; giving businesses the opportunity to create meaningful relationships with their audiences through individualised marketing and personalisation.

The concept of personalisation is nothing new and nowadays it is almost expected in many sectors. There’s a very sound business reason for it too as research shows that sending out a personalised letter or mail shot will elicit three times the response of a traditional ‘one size fits all’ uniform mail out.

Employing a Digital Printing strategy for your UK and world-wide marketing presents limitless opportunities for your creative and direct mail campaigns. It will enable you to develop a variety of 100 per cent personalised communications, which will capture the imagination of the recipient and help form a bond between them and your company. There are many different options for personalising your marketing materials and you can choose to use as much or as little personal information as you like.